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| hashtag sign from pinterest |
Team spirit
As a social media citizen you have the right to claim your
position of being a participant an influence of your favorite brand, yes
you! No longer are you perceived as just an ordinary customer or just a
stakeholder but a vital valued member.
Companies have realized that it’s just not the
product that satisfies a customer, but how customers also want to be addressed
personally because it makes them feel important.Social media campaigns have given both the customer and company the platform to engage in
dialogue, unfortunately as some campaigns don’t go viral I like how lately they
have made them fun and interesting because that’s what gets people talking.
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| coca-cola yes girl sourced from google |
The share a coke Campaign
Coca-Cola was one to pass after the success of share a coke campaign .What fascinated me about this campaign was that Coca-Cola being a company of its caliber That’s my way of saying its moneyed still felt the need to connect and interact with its customers, that’s because things have changed customers want to feel attached while brands seek loyalty.
The impact of the campaign
Various social media platforms buzzed as the campaign stirred emotion, quenched with thirst I was in a line just about to pay for my buddy coke, this one guy walked up to me and begged me to swap my coke bottle with his as it had his name.
I remember his face turning into a little boy who
had just been bought his favorite toy. This opened my eyes and I realized the
effect that share a coke campaign had on people, it created excitement and a
sense of childlike behavior moreover one was prepared to take whatever
measures even if it meant approaching a stranger just to get a coke bottle with
their name on it.
Share a coke with Bontle
I felt like a celebrity when I saw my name on the coke
bottle I could not believe that coke thought of me, I was in the spotlight and
I wanted everyone to see.
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| Personalized coke bottle done on the share a love app |
Doors have opened in this digital age for companies to establish themselves in an innovative way, during the campaign coke sales increased drastically and with the remaining share a coke bottles people are still adamant
to finding their names or of the ones close to them. Social media campaigns
increase online traffic eventually some people start falling and others more in
love with the actual brand.
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| share a coke selfies from google |
The #shareacokecampaign campaign has left a permanent mark in South Africa and
globally, that is the power of social media and I’ll drink to that cheers!
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis campaign really got us talking and excited thanks for reminding about how special I felt when I found a Coke bottle with my name on it.
ReplyDeletePlease comment on my blog at kokipale.blogspot.com
Deleteone of the campaigns that still make every one fell special, i still look for the can with my name hilarious right. and what i like more about it the brand received a positive feedback on this campaign
ReplyDeleteYeah Bongi you like many others people re-merchandise shop refrigerators unintentionally just for their names on that coke bottle
DeleteThis was a brilliant campaign that coke came up with. I like the fact that they made every consumer feel special and be part of this amazing campaign.
ReplyDeleteCertainly it was you see now as consumers we want to feel close to our brands, buying the product or service is just a bonus but what we actually buying is how the brand makes us feel coke nailed it!
DeleteCertainly it was you see now as consumers we want to feel close to our brands, buying the product or service is just a bonus but what we actually buying is how the brand makes us feel coke nailed it!
DeleteI really loved the Coke campaign. Unfortunately my name is one of those unique names that not even Coke can even imagine. Great article
ReplyDeleteFor people like you, you can download the app then just personalize the coke can yourself just like I did create your own memorie...Memorie
DeleteI have to admit, i kinda liked the campaign as well. Bontle, do you think companies should have such concepts like what Coke Cola had, hence it did not only increase sales but it also trended worldwide on twitter?
ReplyDeleteYes! yes! and yes Shaun people's names are the most personal thing the have its the one thing they get to hold on too and the fact that coke came up with this great concept it got people attached. We emotional beings people's feelings were involved here that's why the campaign trended worldwide and companies should really learn from this campaign
Deletethe beauty of the coke campaign and the trick to its success was literally making everyone feel special...ingenious
ReplyDeletetotally coke outdid themselves and these are the kind of campaign that we are going to be read about on case studies
DeleteI truly support the coca cola campaign and i am motivated by the different strategies that they use to grab the customers attention all the time.
ReplyDeleteThat's the beauty of social media campaigns it has raised the bar making companies come up with concepts that are out of this world
DeleteThey made us feel special for some time , but what now ? i hope their next campaign will top this one.
ReplyDeleteI bet it will innovation! innovation! innovation!
DeleteWell done to Coke hey they really hit the mark with this campaign even though I could never find my name on a bottle, had everyone buying a coke just so they could have a can or bottle with their name on it. I can even begin to imagine what their sales were like. That really was a way to reach every single person even those who don't drink Coke.
ReplyDeleteGirl now I drink coke all the way the other flavors its just seldom coming to think of how I used to love fanta orange well Gcina you can also download the coke share love app and just personalize a coke can with your name name #shareacokewithGcina
DeleteThe whole concept behind share a coke was very smart, it was a great way for coca-cola to show their audience that they are highly appreciated. They even went up to an extent of allowing people to create their own coke cans which they can share on social media
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DeleteYes coke being a superior brand still saw the need of connecting with its customers and their sales were down because of the distance between the brand and the customers indeed Kgomotsang this was a perfect way to show appreciation
ReplyDeleteCoke stood out for this campaign. Such creativity, connecting with the customers was a great idea. Big ups to Coke.
ReplyDeleteWell I for one have to say that I feel left out by coke till this I have seen no coke with my name on it
ReplyDelete