Today’s Trends… #Social Media campaigns

hashtag sign from pinterest

Team spirit

As a social media citizen you have the right to claim your position of being a participant an influence of your favorite brand, yes you! No longer are you perceived as just an ordinary customer or just a stakeholder but a vital valued member.

Companies have realized that it’s just not the product that satisfies a customer, but how customers also want to be addressed personally because it makes them feel important.Social media campaigns have given both the customer and company the platform to engage in dialogue, unfortunately as some campaigns don’t go viral I like how lately they have made them fun and interesting because that’s what gets people talking.

coca-cola yes girl sourced from google

The share a coke Campaign

Coca-Cola was one to pass after the success of share a coke campaign .What fascinated me about this campaign was that Coca-Cola being a company of its caliber That’s my way of saying its moneyed still felt the need to connect and interact with its customers, that’s because things have changed customers want to feel attached while brands seek loyalty.

The impact of the campaign

Various social media platforms buzzed as the campaign stirred emotion, quenched with thirst I was in a line just about to pay for my buddy coke, this one guy walked up to me and begged me to swap my coke bottle with his as it had his name. 

I remember his face turning into a little boy who had just been bought his favorite toy. This opened my eyes and I realized the effect that share a coke campaign had on people, it created excitement and a sense of childlike behavior moreover one was prepared to take whatever measures even if it meant approaching a stranger just to get a coke bottle with their name on it.

Share a coke with Bontle

I felt like a celebrity when I saw my name on the coke bottle I could not believe that coke thought of me, I was in the spotlight and I wanted everyone to see.

Personalized coke bottle done on the share a love app

Doors have opened in this digital age for companies to establish themselves in an innovative way, during the campaign coke sales increased drastically and with the remaining share a coke bottles people are still adamant to finding their names or of the ones close to them. Social media campaigns increase online traffic eventually some people start falling and others more in love with the actual brand.

share a coke selfies from google

The #shareacokecampaign campaign has left a permanent mark in South Africa and globally, that is the power of social media and I’ll drink to that cheers!

Supremacy of the digital trail

funny social media image sourced from google

Transition in social media

It seems we are turning out to being more social media creatures, all over people are constantly interacting online, known as the popular culture where there are no barriers social media cannot be denied its powerful role in this digital age.

  

Social Media cake source: Pinterest

We have moved from the days of Mxit which by the way used to be the leading social service in our country Relax I am not about to take you through a whole history lesson and now to instant messaging being BBM, Whats App and the new born We Chat. There is no hesitation that social media has had a massive impact globally. For you and I, networking has never been this convenient, we now can interact and engage in conversation, trends don’t sound so Greek anymore and what a catalyst for news and updates. For associations like the Amyotrophic lateral sclerosis (ALS) or Motor Neuron Disease (MND) it drove online traffic, increased publicity and donations.

The Ice bucket challenge

In this digital age there is no such thing as ridiculousness, things you take likely can unpredictably go viral. The whole idea about the challenge is to throw

picture of someone taking the ice bucket challenge source www.shape.com

a bucket of ice over your head then nominate someone else, however the nominated candidate has to do the challenge within 24 hours, if not they will have to donate money to the ALS association-one can do both. This was to raise awareness for ALS being a disease where ones neurons die eventually resulting to these effects.

Spectator

Watching 3 Talk a while ago the topic was MND, the broadcast happened at the patient’s home, a man who once was fully operational in good form now laid in bed motionless facing life and death.Moreover faced with the excessive costs to getting medical attention of maintaining the disease. This story touched my heart and  and I felt awareness about the disease was just not enough.

South Africa campaigns

The Ice bucket Challenge started in America were celebrities took the challenge then uploaded their pics, videos and posts on various social networks.

ALS infographic sourced from pinterest

I was so glad when later the challenge hit South Africa. Celebrities such as Gareth Cliff took the challenge as it spread through out the country and though to some it was just an exhibition of their six packs Not that I’m complaining #drool and hour glass bikini bodies’ awareness was still raised for the association plus donations. IBC cooled South Africa making it one of the biggest social media campaigns.The influence of Social Media in the digital age can never be overlooked #SocialMediaWillneverDie #Interactivity #Virality #Business Benefits.